Top Referral Marketing Strategies To Build Your Personal Training Business


If you’re currently looking for personal training marketing advice so that you can forge ahead with your career, garnering new clients and building up your revenue stream, it’s important that you are making use of as many referral methods as possible.

Coming up with fresh marketing ideas for personal trainers can feel like a challenge at times, but there’s really no easier way to go about this process than by turning to clients that you already serve.

By converting them into walking salespeople for you, you are doing far less work, but still realising great benefits.

Let’s have a quick peek into the top referral marketing strategies for personal trainers that you should consider.

Bring A Friend Day

The first referral strategy to make use of is a bring a friend day. Once a month, host this day where any of your current clients can bring a friend at no extra charge.

This is a great way to get more people into your door and potentially convert them into paying clients for you.

Put extra care into making that class as fun as possible so once they’re through the door, they’re hooked for good.

Referral Contests

Next, another great personal training referral marketing stratey is to hold referral contests. For this, whichever one of your current clients that can generate the most referrals will receive a prize.

Keep in mind that you should make the prize motivating enough for people to go after as you are literally asking them to work as a salesperson for you.

But the great news is that if you get a number of clients participating, while only one client will be the winner (and thus you need to put forth the cost of the prize), all the clients will be generating leads for you.

For many people, the competitive atmosphere of a contest will spark some interest and get them building up those referrals.

Logo-Branded Workout Wear

Another great way to get referrals coming in is with logo-branded workout wear.  Sell T-shirts, shorts, hoodies, hats – and whatever else you’d like that has your logo branded on the front.

This way, when your current clients wear those items out in public, others will get word of your business.

Rate Discounts

Finally, don’t overlook the benefit of a simple rate discount. Make it well-known to your current client that if they send you a referral, they’ll earn a certain value off their next sign-up.

This is a win-win for you as they’ll be more likely to continue working with you and in addition to that, they’re bringing you a new member. You can’t go wrong with this technique.

You may even make it as such that the more clients they bring you, the greater discount they’ll receive.

So there you have some of the top tips to keep in mind. Use these along with other services in the personal training marketing tools such as PT Portal and you will be well on your way to building up your client base.

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