Social media is becoming more popular and is being used more often to expand businesses, allowing businesses to integrate with customers more. You can use social media to help increase client bookings and stay competitive, as well as keeping up with what competitors are doing and what is happening in the personal training industry. The main aspect to using all social media is to make sure that you stay active, as this shows potential clients that you’re interested in what’s happening and keeping things interactive. You also need to always remember to respond to any comments or interactions over any of the social media pages, as this is great to help turn potential clients into actual clients. Ignoring what people write will simply give off the impression that you don’t care, and who’s looking for a personal trainer who isn’t interested in their needs? Make sure that you show personality when interacting with customers over social media, as users want to feel like they’re talking to a real person, not a robot. Our guide will help you to increase client bookings through Facebook, Twitter and LinkedIn, so that you can succeed in having a successful personal training business.
55% of customers say that they are more likely to recommend a business or brand after becoming a fan.
Facebook has over 1 billion members and is the biggest out of all the social media sites, so it’s critical for you to make sure that you’re on Facebook and engaging with your customers and potential clients.
The best way to find new potential clients is to create a Facebook business page. This will allow users to find your business and share with their friends. When making a Facebook page, make sure that:
- You identify your audience, making clear references to what you do and how this would benefit them
- It is professional and consistent with its branding
- When writing the ‘about me’ section, you clearly outline what you do, how this can help the client and other important information you feel is relevant, such as qualifications. Clearly link to any contact information and a website if you have one.
Facebook is a good way to connect with new clients. When existing clients join, their friends will be able to see that they’ve joined your page. In turn, they will look and, if it’s relevant to them, may become a fan of your page. This then gives you users that you can target to turn into new clients. Competitions are also a great way to get people to ‘like’ your page, by getting current fans to share your page, enticing new users to join.
Once you have people becoming a fan of your page, you need to make sure that you regularly post and manage your Facebook page. A page with no regular comments or interaction will look inactive and will put off people becoming a fan and using your services. Regular personal interaction will help keep people interested, allowing you to turn potential clients into actual clients.
Twitter can be a great way to connect with potential clients. Start by creating a professional looking business page, and post regularly. Tweets about what you’re doing or interesting news from the fitness industry are great ways to get started. Try and make sure you show your expertise, so that potential clients can see that you know what you’re talking about. It’s a good idea to follow people that are in connection with your business, such as fitness pages, gyms near you and anyone else that might seem relevant. If you post regularly and keep things interesting, they may follow you back or re-tweet what you’re saying, helping other potential clients to see your page.
Twitter is great for networking, which is a good way to find new clients. If you search for relevant keywords and hash tags, you will be shown users who are tweeting with these keywords. This will lead you to potential clients So for example, if you search for ‘personal trainer’, tweets could show users asking others to recommend a good personal trainer. You are then able to respond to them, linking to your twitter page, turning a query into a client. Make sure it’s clear what you can offer them, don’t spam their page with a generic answer as that will only have a negative effect. Before responding, make sure you check whom the person is and if what you have to offer is actually going to be useful to them. There’s no point responding to someone looking a personal trainer if they live in New York and you’re based in Manchester.
63% of social media users primarily use LinkedIn for professional networking, compared to 22% for Facebook and 4% for Twitter
LinkedIn is the fasted growing professional networking site, with over 150 million members, so it’s a great way to network and find new clients. Just like Facebook, make sure you have a professional looking profile that showcases your skills and expertise so people know exactly what you’re about.
A great way to find new clients is to interact in groups, which is basically LinkedIn’s version of networking in real life. Groups will allow you to meet new people and start building relationships with potential clients. It’s best to join groups where you clients are going to be. As nice as it might be to join a Personal Trainer group, this isn’t where your clients will be so think about who you’re targeting and which groups would be most effective to join. Once you’re in a group, participate! Keep active and showcase your knowledge. Don’t go throwing it down peoples throats; be subtle so people can see you know what you’re talking about. The more responsive you are, the more people are going to click through to your profile, which is where they can then see exactly what you do. In groups you are also able to message other members, so if someone looks like they’ d be perfect as a client, message them, tailoring your response to be relevant to them.
Social media, if used correctly, will really help you to find new clients and expand as a business. It’s a great tool to use, as it’s cost-effective and simple, and a great way to get your name about.